ChangeThis RSS
Cherkoff and Moore present inspiring examples of open source marketing that prove engagement trumps control in maximizing customer experience and making meaning. It may be a platitude to say that two heads are better than one, but this manifesto features collaboration in a whole new light—between company and consumer.
Continue reading
Adrian Savage proposes a return to civilization and humanity in organizations. Does this sound something like your day at the office? You are driving on a rain-soaked freeway. The other cars are speeding past you. You speed up to stay in the flow, but your knuckles are white as you grip the wheel. Familiar? Here's how to find the next exit.
Continue reading
How far are you willing to go to facilitate change in your organization? Management expert, David Maister, says you've got to be willing to go first. And he means all the way, even to the point of resigning if your change efforts fail. Instead of saying "Charge!" to the troops, say "Follow me!".
Continue reading
Here, June Casagrande (so not your ninth grade English teacher) will reassure you that it's okay not to care about grammar. Just what you wanted to hear! But with humor and enthusiasm, she will show you how grammar can be fun and worth a little bit of your time. So, uncover your eyes and learn her lesson. This won't hurt a bit
Continue reading
Wal-Mart. Home Depot. Walgreens. The proof of corporate retail expansion is evident at almost every freeway exit ramp. But at what cost? A blighted landscape. A lack of diversity. The demise of community. An environmental crisis. Stacy Mitchell's manifesto arms us for the fight.
Continue reading
