ChangeThis

ChangeThis is our weekly series of essays, extended book excerpts, and original articles from authors, experts, and leaders.



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"The non-planetary, bookshelf versions of 'Venus' and 'Mars' have conspired to make even the prospect of marketing to women a scary thing for a lot of men in business." For all common men out there: don't be afraid! Let Andrea teach you how to tweak your marketing messages to appeal to women.
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Can't predict the future? Neither can we. Thankfully, many of the trends that will affect our future practices are already here. Check them out in Ziv's manifesto.
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