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"Most of the existing rhetoric on culture says that managers must be warm and nurturing and they must treat their employees like family, being encouraging and inclusive. That's just wrong. You don't need to offer a supportive, benevolent culture to be a great manager, organization, or business. And anyone who insists that you must have a certain type of culture gravely misunderstands the role culture plays in an organization."
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"What it means to be a great workplace has evolved. We have entered a new era, a new frontier in business. Our economy has evolved through agrarian, industrial, and 'knowledge' phases to the point where the essential qualities of human beings—things like passion, creativity, and a willingness to work together—are the most critical. In this 'human economy,' every employee matters. "
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"Instead of being told to change their environment, the prominent self-help advice continues to charge people to change themselves. I can't emphasize enough how terrible this advice is. It's actually impossible to change yourself without also changing your environment. Your environment and you are two indivisible parts of the same whole."
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"Ask any business leader if he or she is good at solving problems and the likely response is, 'Of course!' After all, business leaders spend a lot of their time navigating problems. If they weren't good at it, those leaders would lose their jobs, wouldn't they? Not if the organization doesn't know what robust problem solving looks like. Most organizations don't and as a result they perform below their potential."
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"Are you ready to strangle the next person who tells you to 'innovate or die', 'jump on the next S curve,' or 'find the game changer?' Do you wish there was an easier more profitable way to drive organic growth? Fortunately, this manifesto will help you stop chasing the new and instead, innovate the old.
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Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world's most successful brands have been using it for years.
Now, you can benefit from reaching iconic status, whether you're a Fortune 500, local pizza parlor, or an aspiring Unicorn startup."
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