ChangeThis

ChangeThis is our weekly series of essays, extended book excerpts, and original articles from authors, experts, and leaders.

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"To most people 'specialization' indicates accomplishment and success, when in fact the opposite is true. You, me, all of us... we're too good to specialize. And so are your employees. In fact, the pursuit of perfection is the enemy, especially on a professional level. The current professional landscape actually values generalists over specialists. Change occurs quickly. Skills that are valued today are obsolete tomorrow. Managers can't just be good at managing a certain function; they need to be good leaders. Employees can't just be good at performing a certain function; they need to embrace an entrepreneurial mind-set and constantly reinvent themselves."
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"It's time we told the truth about entrepreneurship. A lot depends on it. Over $530 billion, yes billion, is spent on launching startups every year. Most of that money comes directly out of the entrepreneurs' pockets, or from the equity in their houses, or from debt. Much of it also comes from gifts, loans, or investments from friends and family. Only 10 to 20% of this money, depending upon the year and the state of frenzy in venture investing, comes from complete strangers and professional investors. Most of this money is wasted by ill-prepared entrepreneurs who have virtually no chance of success. And it will continue to be wasted, along with the time and effort that many hard working people put into these doomed enterprises, unless we can introduce them early on to the truth about what it takes to create and sustain a new business."
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"Getting things done through others—the essence of leadership—requires a combination of technical skills (being proficient in areas important to the success of the business), intrapersonal skills (especially strong self-management skills, which are driven by self-understanding and self-control), and interpersonal skills (the ability to develop and foster strong relationships and gain the enlistment of others). People may derail due to a lack of technical, job-related skills, but more common reasons have to do with intrapersonal or interpersonal issues that impede them from enlisting people to accomplish goals. A revealing part of my research included conducting a survey of one hundred derailed managers and then executing follow-up interviews with a subset of the derailed population. My research found that 'a lack of self-awareness' and 'difficulty working with others' were the top two reasons that these one hundred people experienced a career derailment event."
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"Though the accelerating pace of market change has made achieving growth goals more risky and perilous, it has never been more critical than it is now. There are several reasons why. Growth attracts new talent, because they see good prospects for advancement. It helps us to retain our best employees by creating opportunities for them to learn and contribute. Growth gives lenders and creditors the confidence to extend favorable terms. It provides proof to fickle investors that their money is well placed. And, when we are growing, suppliers contribute their best ideas and resources to help us improve our products and services."
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"How do you influence people to buy things? How do you educate the public about companies? And how do you match potential customers with a given product or service? Essentially, how do you help companies win in the market?

I discovered early on that the answer is authenticity ... When companies promote themselves authentically, they get more customers and sell more stuff. It's as simple as that, and I built my entire career on that premise."
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