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"Competition exists, and win-lose scenarios abound, but they weren't what captured our imaginations, nor what we believed our world needed more of. What we admired, what inspired us, were the organizations and individuals that went beyond competing to create new frontiers of opportunity, growth, and jobs, where success was not about dividing up an existing, often shrinking pie, but about creating a larger economic pie for all—what we refer to as blue oceans."
"Ultimately, change requires that a particular set of human beings behave in new ways. Without encouraging and supporting different choices that make sense to those particular human beings, investment in change is wasted."
"From the world’s largest corporations to the smallest start-ups, businesses today are partnering with futurists and visionaries in a way they never have. And that’s because the future is speeding toward them at a rate it never has."
"One day, seemingly out of the blue, an unsettling whisper begins in our soul. First quietly, and then with a growing cadence. ‘Smoldering discontent’ is what I call it, and I experienced it firsthand."
