Marketing Strategy: A Decision-Focused Approach (Revised)
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $253.75 | |
| 1 - 24 | $215.69 | 15% |
| 25 + | $152.25 | 40% |
Non-returnable discount pricing
$253.75
Book Information
| Publisher: | McGraw-Hill Companies |
|---|---|
| Publish Date: | 01/24/2013 |
| Pages: | 384 |
| ISBN-13: | 9780078028946 |
| ISBN-10: | 0078028949 |
| Language: | English |
Full Description
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.