The NEW Rulebook for Entrepreneurial Success What's the surest way to startup failure. Follow old, outdated rules. In Content Inc. , one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.
Published: Tuesday, September 8, 2015
Published by: McGraw-Hill Education
Available in: Hardcover (9781259589652)