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The Four Conversations: Daily Communication That Gets Results

Jeffery Ford

This book shows managers and employees how to use the right conversation at the right time, plan and start each conversation well, and finish each conversation effectively.

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Book Information

Publisher: Berrett-Koehler Publishers
Publish Date: 08/01/2009
Pages: 238
ISBN-13: 9781576759202
ISBN-10: 1576759202
Language: English

What We're Saying

December 15, 2009

The 800-CEO-READ Business Book of the Year Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—And Themselves by Andrew Ross Sorkin, Viking Books, 624 pages, $32. 95 Even though Too Big to Fail was written during the same year the financial collapse occurred, Andrew Ross Sorkin has written what we predict will be the definitive book on the subject. Sorkin not only tells a gripping “perfect storm” story—reporting the gory details as our 401k’s disappeared and our financial system became nationalized—but he humanizes the players as well, resulting in an imminently readable, albeit lengthy, book. READ FULL DESCRIPTION

August 21, 2009

I recently talked with Jeffrey Ford, co-author with Laurie Ford of The Four Conversations: Daily Communication That Gets Results. The Fords believe that conversation can be broken down into four categories. In the podcast, we talk about each type of conversation and the right time to use them. READ FULL DESCRIPTION

August 14, 2009

The Four Conversations: Daily Communication That Gets Results by Jeffrey Ford and Laurie Ford, Berrett-Koehler, 238 Pages, $19. 95, Paperback, August 2009, ISBN 9781576759202 Communication is the foundation of relationships, whether personal or professional, and rarely are we trained in how to improve those skills. Instead, experience tends to be our guide. READ FULL DESCRIPTION

Full Description

Talk is powerful. And it isn't just 'difficult' conversations that matter-- the everyday dialogue we have with one another is critical to both personal and organizational success. Packed with sample dialogues and dozens of personal stories, and backed by solid research and the authors' firsthand observations, The Four Conversations describes how to get maximum results from conversations that every one of us must use to get things done: initiative conversations introducing something new, understanding conversations to help people relate to ideas or processes, performance conversations requesting specific actions, and closure conversations that recognize achievements and signal completion of the work. As Jeffrey and Laurie Ford clearly demonstrate, engage in the right conversation at the right time--plan and start each one well, finish every one effectively--and extraordinary things can happen.

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