About Evan Auerbach

Evan Auerbach is a globally recognized hip-hop historian. His career as a blogger and archivist has made him the number one source for providing rare hip-hop memorabilia to the masses. A walking encyclopedia of rap knowledge, Evan has played an essential role in revitalizing music media's nostalgia for 90s ephemera and landmark hip-hop events. His website UpNorthTrips continues to be pivotal in sparking a modern wave of obsession with rare photos, classic hip-hop flyers, promo material, and posters. In 2016, Evan co-authored No Sleep: Nightlife Flyers (1988-1999) with Stretch Armstrong.
Daniel Isenberg is a seasoned hip-hop journalist who has written for Complex, Def Jam, Pitchfork, Pigeons & Planes, and XXL, and who created the NahRight Mixtape Memories blog series highlighting legendary mixtape DJs and moments. Isenberg is also an award-winning sports and entertainment marketing creative director, a GRAMMY Award-nominated songwriter, and author of the children's hip-hop and sports-themed chapter book My Name Is Spit: The Dunk Dance.
Evan and Daniel are also co-teaching an NYU School of Professional Studies 'Real World' graduate school class, where students will spend the Fall '23 semester solving a business challenge connected to the marketing of three of Rizzoli's recent hip-hop titles, including Do Remember! The Golden Era of NYC Hip-Hop Mixtapes.

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