Ted Schadler is a well-known technology analyst and coauthor of "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business" (HBR Press, 2010). Ted analyzes the impact of mobile on the technology industry and on corporate processes and systems for the highly respected research firm Forrester Research. Ted s report on mobile engagement was the most popular report among Forrester clients in 2012.
Josh Bernoff is the bestselling coauthor of "Groundswell: Winning in a World Transformed by Social Technologies" (HBR Press, 2008), which the editor of "Advertising Age" called the best book ever written on marketing and media. He is also coauthor, with Ted Schadler, of "Empowered." As SVP of Idea Development for Forrester Research, he identifies and develops the company s most forward-looking ideas.
Julie Ask is a well-recognized mobile expert who has written more than 120 reports on mobile strategy and execution. Working with hundreds of clients in the Americas, Europe, and Asia on mobile strategy, she has advised executives in the retail, travel, financial services, consumer goods, and healthcare industries. Julie s research has been cited in media including "The Wall Street Journal," PBS, and "NBC Nightly News."
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