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Cynthia M. Beath is Professor Emerita at the McCombs School of Business, University of Texas at Austin. Before embarking on her academic career, she worked in private industry in several information systems development and consulting positions.
Jeanne W Ross, Martin Mocker, Cynthia M Beath
MIT Press
By Barbara H Wixom, Cynthia M Beath, Leslie Owens
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