About Howard Behar
Howard Behar was the North American president of Starbucks for 21 years. During his tenure, he grew the franchise from 28 stores to more than 15,000 across five continents and served on the Starbucks board of directors for 12 years until his retirement. His first book, It's Not About the Coffee: Lessons on Leadership from a Life at Starbucks, was published in 2008, and since then he has been traveling the world speaking, mentoring, and spreading the message of leading with your values first. He lives in Seattle, Washington. Janet Goldstein is a publishing consultant who has worked with entrepreneurs, business leaders, and nonprofits. She lives in New York. Howard Schultz is chairman and chief executive officer of Starbucks, where he has been recognized for his leadership, business ethics, and efforts to strengthen communities. He and his wife, Sheri, have pledged extensive support to help veterans make successful transitions to civilian life through the Schultz Family Foundation's Onward Veterans initiative. Schultz is the bestselling author of Onward: How Starbucks Fought for Its Life Without Losing Its Soul and Pour Your Heart Into It.