Robert W. Bly is an independent copywriter and marketing consultant with more than thirty-five years of experience in business-to-business and direct response marketing. He is the author of more than ninety books, including Words to Know to Sounds Smart and The Copywriter's Handbook, which was voted a "mini-classic of direct marketing" by the Direct Marketing Club of New York. McGraw-Hill calls Bob Bly "America's top copywriter," and he was AWAI's 2007 Copywriter of the Year. He lives in Montville, New Jersey.
