About Paul Cherry

Paul Cherry is founder and Managing Partner at Performance Based Results, an executive sales and leadership development organization. He has worked with 1,200 clients to date and is a recognized authority on client/employee engagement strategies. He is the author of Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants.

Patrick Connor is Managing Partner at Performance Based Results and has worked with more than 100,000 individuals in twelve countries. Patrick's expertise is in executive development and corporate sales training. His personal mission is to help people throughout the world live more profitable and productive lives.

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