HIP Hotels was founded in the 1990s by award winning photographer, Herbert Ypma, and has sold over 2 million books in over 11 languages. HIP stands for Highly Individual Places - a must for every property featured in our books. The carefully selected hotels have to fulfil a certain criteria: they must be unique, characterful and charming, and off the beaten track. Our travel and experiential platform serves as a guide for an unforgettable journey where unique places will generate emotions and desires to live life at its fullest.
