Robert Meyer, Frederick H. Ecker/MetLife Insurance Professor of Marketing at the Wharton School of the University of Pennsylvania and codirector of the Wharton Risk Management and Decision Processes Center. His work has appeared in a wide variety of professional journals and books, including the Journal of Consumer Research; Journal of Marketing Research; Journal of Risk and Uncertainty; Marketing Science; Management Science; and Risk Analysis. Howard Kunreuther, James G. Dinan Professor of Decision Sciences and Public Policy at the Wharton School of the University of Pennsylvania and codirector of the Wharton Risk Management and Decision Processes Center. His recent books include At War with the Weather (with Erwann Michel-Kerjan), winner of the Kulp-Wright Book Award from the American Risk and Insurance Association in 2011; Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry (with Mark Pauly and Stacey McMorrow); and Leadership Dispatches: Chileand#8217;s Extraordinary Comeback from Disaster (with Michael Useem and Erwann Michel-Kerjan).
