About Marcos Fava Neves
Marcos Fava Neves is an expert in Marketing, Distribution Channels, Networks and Business Strategy for market-driven companies. He has a PhD and Masters in Business by FEA/USP. He is currently a professor at FEA-RP/USP, teaching Strategy and Marketing for the undergraduate, MSc, MBA, and PhD courses. A former PENSA coordinator, he now participates as a member of the board.
Books by Marcos Fava Neves
Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach
Marcos Fava Neves, Luciano Thome E Castro, Matheus Alberto Consoli