MATTHEW DIXON is executive director of the Sales & Service Practice of CEB. He is a frequent contributor to
Harvard Business Review, and his previous book,
The Challenger Sale, was a
Wall Street Journal bestseller and won acclaim as "the most important advance in selling for many years" (Neil Rackham) and "the beginning of a wave that will take over a lot of selling organizations in the next decade" (
Business Insider).
Nick Toman is senior director of research for CEB's Sales & Service Practice and is a frequent contributor to Harvard Business Review. RICK DELISI is senior director of advisory services for CEB's Sales & Service Practice and a noted public speaker and facilitator. CEB is the leading member-based advisory company. By combining the best practices of thousands of member companies with its advanced research methodologies and human capital analytics, CEB equips senior leaders and their teams with insight and actionable solutions to transform operations.
