PHƯƠNG UYÊN TRẦN is Deputy CEO of THP group, Vietnam's leading beverage company. In addition to running Number 1 Chu Lai, she is responsible for THP's procurement, domestic and international marketing, public relations, and corporate social responsibility programs. Phương is an executive of the Beverage Association of Vietnam and also sits on the executive committee of the Young Presidents' Organization (YPO) Vietnam chapter. She is passionate about family-owned businesses, training in the subject at Harvard University, the International Institute for Management Development, and with YPO. She is keen to share her knowledge and regularly speaks about managing family-owned businesses at global conferences. Phương lives in Ho Chi Minh City, Vietnam.
