Looking for 800-CEO-READ? That's us! Learn More

ChangeThis
Share Download

6 Design Lessons From the Apple Store

Jesse James Garrett

September 21, 2004

Say what you will about Apple computer, its products have drawn the kind of attention and spawned the kind of loyal (some might say rabid) customer base that other companies would kill for. Famous for its attention to detail, the company recently stepped outside of its comfort zone of hardware and software and built its first retail stores. The thought that went into each detail, both successful and unsuccessful, and how Apple transformed its brand identity into a physical space and experience, bears lessons for those developing all kinds of products and services.

We have updated our privacy policy. Click here to read our full policy.