Looking for 800-CEO-READ? That's us! Learn more here.

ChangeThis
Share Download

The Simplicity Cycle

Dan Ward

April 26, 2006

Most cliches find their origin in truth, and "less is more" is one that rings true whether we are discussing a new marketing piece swimming with text and graphics or an ice cream sundae swimming in, well, just never add a dollop of strawberry sauce over the chocolate, caramel and those multi-colored jimmies. Dan Ward succinctly shows us that increased complexity does not inherently equal increased goodness and instructs us on how to walk that fine line while still innovating.

We have updated our privacy policy. Click here to read our full policy.