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Build Your Brand in Bits and Bytes: Building Your Personal Brand Online

William Arruda

November 08, 2007

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Arruda and Dixson warn: you are being googled. Internet research is now a no-brainer in the hiring process, whether you are applying for a job or pitching your bid. So, how can you impress recruiters and clients when they perform this kind of reference check? The authors offer steps to making you digitally distinctive.

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