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Seduced By Success: How the Best Companies Survive the 9 Traps of Winning

Robert J. Herbold

December 13, 2007

Kodak and Sony reached the pinnacle of success within their markets, but were unable to react to changes within those markets. Herbold, retired COO of Microsoft Corporation, examined 44 successful companies to discover 3 common mistakes made by previously successful companies. The mistakes generate 9 traps which can be avoided as companies like Proctor & Gamble and Apple did by anticipating unarticulated customer needs.

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