The Secrets of Market-Driven Leaders: A Pragmatic Approach

David Meerman Scott

September 05, 2007

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Why does one product succeed while others crash? And why do the second and third products from a successful company almost always fail? The crew at Pragmatic Marketing determined that there are more reasons than features and price when determining the success (or failure) of a product, including "inside-out thinking" and the distractions of running a successful company. Here, they present 7 Secrets to dramatically increase the likelihood of becoming a market-driven success.

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