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To Inform or To Persuade?

Dean Brenner

October 03, 2007

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Brenner believes there is a critical flaw in how we communicate. We naturally divide our communications in two approaches: to inform or to persuade. When, according to Brenner, every communication is an opportunity to persuade. Next time you hear someone say, "I just wanted to give you an update..." you'll know an opportunity to shape opinion was missed.

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