Marketing Mismatch: When New Won't Work With Old (Riffs on Meatball Sundae)

Seth Godin

January 16, 2008

Share Download

"People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. They keep wanting to add more stuff—more candy bits and sprinkles and cream and cherries. The dream is simple: "If we can just add enough of [today's hot topping], everything will take care of itself." Most of the time, despite all the hype, organizations fail when they try to use this scattershot approach."

We have updated our privacy policy. Click here to read our full policy.