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Marketing Mismatch: When New Won't Work With Old (Riffs on Meatball Sundae)

Seth Godin

January 16, 2008

"People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. They keep wanting to add more stuff—more candy bits and sprinkles and cream and cherries. The dream is simple: "If we can just add enough of [today's hot topping], everything will take care of itself." Most of the time, despite all the hype, organizations fail when they try to use this scattershot approach."

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