Open Innovation: Your On-Ramp to Creating a Better Product

For most companies the process of creating new, innovative products and getting them out the door starts with tapping the most talented members of the R&D team. Once they have arrived at an idea and decided it is feasible, R&D moves to determining the most effective way to develop it and bring it to market. It sounds logical; but what if there was a way to reinvent the process and bring better products to market faster and at a lower cost?