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Uncovering Business Breakthroughs: Are you Tuned In or Tuned Out?

Craig Stull Phil Myers, David Meerman Scott

August 06, 2008

"We've developed the Tuned In Process to allow companies to create success again and again. We see these same principles at work in a wide range of successful product experiences, such as business-to-business technology products, fast food chains, and professional services firms. Anyone can use Tuned In to replicate the model for success. It works for well-known companies like Ford, Apple, and GE and those not-so-famous like GoPro and Zipcar. It works for realtors, doctors, ministers and even rock stars. With a Tuned In approach, your everyday activities can be transformed into those which create the kind of culture that builds market leaders."

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