Uncovering Business Breakthroughs: Are you Tuned In or Tuned Out?

David Meerman Scott

August 06, 2008

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"We've developed the Tuned In Process to allow companies to create success again and again. We see these same principles at work in a wide range of successful product experiences, such as business-to-business technology products, fast food chains, and professional services firms. Anyone can use Tuned In to replicate the model for success. It works for well-known companies like Ford, Apple, and GE and those not-so-famous like GoPro and Zipcar. It works for realtors, doctors, ministers and even rock stars. With a Tuned In approach, your everyday activities can be transformed into those which create the kind of culture that builds market leaders."

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