10 Lessons Learned in Igniting Word of Mouth Movements
July 09, 2009
"It's official: the word 'campaign' is becoming more and more scarce as it relates to the new world of marketing. And rightly so. People want to be engaged with a company, organization or cause beyond a short-term gimmick. So we're starting to see the emergence of the term 'movement,' which makes a lot more sense. Let's compare the two."