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Learning to View Your Customers as a Powerful Tribe

Ed Welch

February 12, 2009

"As a business it's tempting to think of a 'tribe' as a 'customer base.' That's wrong. People aren't part of a tribe simply because they buy a product or service. What qualifies them as a tribe are their connections. Tribes of customers are connected to an idea, each other, products, services, employees, etc.—creating a network of connections to the business as a whole."

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