Being Clutch, Or How Not To Choke Under Pressure

Paul Sullivan

September 08, 2010

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"Being great under pressure is hard work. This is part of the reason why we are so impressed by people who seem immune to choking. These people come through in the clutch when others don't. If they're business leaders, they become gurus other executives want to emulate. In politics, the person who runs the gauntlet wins the election, but if he can do so in a particularly cunning way, he becomes an example of strategic excellence. In combat, it is the leaders who come under fire and get their men to safety who are recognized as war heroes. If the people are sporting figures, their triumphs become legendary. We are so fascinated by these feats that we have created a nearly mythical aura around clutch performers."

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