"I believe that the most significant choice that we can make in today's society is to be a Consumer or to be a Creativist. [...] This default way of being is now so entrenched that 'consumer' is the default label for people. And in terms of public services, which are provided by the taxes that we pay, we are just service users—we consume services. So what's the alternative? To be a Creativist: To reclaim the right to our individual identities; To play an active role in shaping, in creating our lives from the inside out; To fulfill our need to create which is part of all of us."