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The Four-Letter Word That Makes You and Your Work Irresistible

Mark Sanborn

June 02, 2010

"Some years ago I wrote a book about an extraordinary individual who loves his work. My editor at the time deleted the word love every place I used it. Instead, he suggested using the phrase 'generosity of spirit.' 'Why not love?' I inquired. 'Because the word love freaks out businesspeople,' he responded."

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