"There is no single right way to sell. In fact, we believe there are as many ways to sell as there are salespeople. Does that feel liberating? We hope so. If you enjoy sales, if you're good at it, and if you're finding some of the success you want, you possess a rare ability—and you should celebrate it. You're someone who can do this job. And if you're trying to follow a method or emulating a sales hero and it's not working, it might not be your fault. Who you are is who you should be. You'll be most successful at sales if you make the most of who you are. And by that, we mean using your natural talents—the ways of thinking, feeling, and behaving that come naturally to you. "