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The End of the Roundabout Way: Why Quality of Life Will Finally Take Center Stage

August 03, 2011

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"The next quantum leap will occur when a critical mass of people realizes that one of the major purposes of life is JOY. Until then, most people will accept an ersatz, an imitation, or a roundabout way of creating joy. Is JOY a BMW? (That's the advertising campaign the company has been running). Not really. Sorry, but no. With all due respect to BMW, joy has nothing to do with a (great!) metal box on wheels. That's transportation. And if you do not feel joy unless you have money to buy this car, you're really screwed. Because next year, joy is going to be your own private Boeing. Or a trip to Mars. Or watching shooting stars on Jupiter."

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