"Everything has gone global. Communication. Work. Politics. Relationships. Faith. We get it. In fact, by this point, the statement almost sounds a bit trite. Any organization knows that the word "global" better find its way into its messaging and strategy. But how do we move beyond mantras about cultural sensitivity and global awareness to successfully adapting to various cultures while simultaneously remaining true to ourselves? Both sides of the equation are essential—being true to ourselves and adapting to different cultures. And being true to our organizational identity and brand while also responding to an onslaught of culturally diverse markets."