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ChangeThis

How to Tell a Story: 10 Simple Strategies

Jonah Sachs

September 12, 2012

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"We live in a world that has lost its connection to its traditional myths, and we are now trying to find new ones—we're people, and that's what people without myths do. These myths will shape our future, how we live, what we do, and what we buy. They will touch all of us But not all of us get to write them. Those who do have tremendous power. And where there is power, there is struggle for it. That's why, just below the surface, just beyond what the uninitiated can see, there are wars going on. The soldiers at are Tea Party demonstrators and champions of "the 99 percent," climate change activists, makers of computers and sneaker brands. They seem to be fighting over ideas and dollars, but they are really fighting for control of our stories."

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