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ChangeThis

Stop Selling and Start Storytelling

Jason L. Baptiste

April 11, 2012

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"After a lot of thought, it's pretty apparent to me what the most valuable overall skill is for future CEOs and world changers—the ability to tell a story. We live in a world where we are sold to hundreds of times a day and have become ridiculously blind to those trying to sell us something. But we're always up for a good story. Storytelling is what made us love the advertisements in magazines that, as children, we would rip out and put on our walls and asleep under with inspired awe. Stories are the most powerful form of inspiration and persuasion in the world."

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