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An Action Plan for Making Good Customer Service a Reality

Kirk Kazanjian

May 15, 2013

"Any company can market and promote that they are experts at cuddling customers, but very few ever get the formula for execution right. A big reason is that most organizations never bother to put all of the essential building blocks in place to create a customer-centric culture. They like to talk the talk, but don't walk the walk. They also forget that before your employees will ever take good care of your customers, you have to first take great care of them."

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