"What if everybody with a child in public school decided, collectively, to stop buying one thing in favor of another? How much would a company pay to have their product be the new thing bought? We are talking about leveraging an emotional tie to a business decision. We are talking about bringing small businesses and education together. But we have a few hurdles to get over first. When it comes to changing the way we fund public education, we have to stop looking at ourselves as just voters and taxpayers. We must also identify ourselves as consumers and business owners, and use that as a way to see what funds are available and really get what we need."