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Growing Up Jersey

Joe Azelby, Bob Azelby

July 10, 2013

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"The Azelby brothers grew up in Northern New Jersey, just outside New York City, with their eldest sister Terri and a middle brother Tom. Their dad was a New York City police officer and their mother was a substitute teacher at the local catholic grade school. The brothers thoroughly enjoyed their childhood and the many stories they lived or heard from that era shaped their view of the world and inform their business decision making today. The manifesto they would like to share is a very simple one. If you want to impart a lesson and have it stick in the minds of your audience, it is best to do it within a story ... stories go deep under your skin and penetrate both the conscious and subconscious mind. You will almost always remember a good story and it's quite likely you'll remember the message within it. We want to share a few memorable stories from our "Growing Up Jersey" collection that we draw upon today to help us lead large complex businesses. If you remember these stories a few days from now or they pop into your mind a few weeks from now then our manifesto may have some validity. If you never remember the stories or recall the underlying messages then we are either really bad writers or our manifesto is complete bunk. We apologize in advance if it's the latter."

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