"Why does society tend to work in opposition to we if we is clearly a superior strategy? Why don't human beings make stronger moves to get past me ... ? Because psychologically and historically, me is a durable way to survive and succeed. Politics and business are competitive and capitalistic. Head-to-head, me appears to be the most viable strategy. But perception isn't reality. Social science and history expose me as a less steady way to survive, and a fragile way to thrive. And when me leaves work and goes home, stakes can get even higher. Emotions are closer to the surface. Love is deeper. Commitments are stronger. Me collapses entirely as a carryover strategy from boardrooms to living rooms."