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The DO! Manifesto: The Pursuit of Xceptional Execution

Kevin Kelly

January 29, 2014

"What if launching and leading an xceptional business was simpler than you've ever imagined? Not easier. Not less time consuming. Not less gut wrenching. But, simpler. Guess what: It is. What if I told you many successful entrepreneurs didn't start with a compelling vision or indeed a workable business plan? Guess what: That's true. What if it was possible to dominate a market without any previous background in it? Well: It is. Xceptional execution is about taking a relatively simple idea from brainstorm to breakout hit."

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