"Companies, communities, and individuals fall for many reasons, but one of the most common—and easily avoidable—is the failure to reinvent. Those who feel the most secure in the status quo are in fact the most vulnerable. Many organizations, once great, wither and die as a direct result of their deep entrenchment in the past. They discover too late that success isn't about cracking the code once and then enjoying the spoils forever. Instead, it's a moving target that we have to hit again and again. The disruption of ongoing innovation eventually topples any organization that fails to keep moving—to reinvent. The good news about reinvention is that you don't need magic, genius, good looks, or vaults of cash to transform your organization or career. Instead, the required elements are open-mindedness, courage, and imagination. Unleashing your imagination is no longer optional and, in fact, will become the lifeblood of your success. It's time to embrace your role as chief disruption officer, no matter where you sit on the organization chart. In fact, your company and your career depend on it."