The Sweet Spot of Purpose: A Three-Legged Stool for Productivity and Success

Dan Pontefract

June 08, 2016

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"Far too many corporate social responsibility statements and annual reports claim, 'Our employees are our most important asset.' Is that what we are? Assets? No, we are not assets. We are not human capital. We are not headcount. You cannot count me. We are the individuals who make up our organizations. We are team members. We are co-workers. We are colleagues. We are individuals. We are both leaders and followers. We strive for purpose in our lives, and in the organizations that we work for. It matters not what level we reside on in the corporate hierarchy. We are all on the same team in defining and enacting that purpose. Team members are not an asset, but rather the key link to improving society. The importance of purpose on the lives of employees, and for the betterment of society, has become table stakes. Indeed, the individuals that make up the organization are its most important advantage."

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