"Why a business education? Why do students enter into business school, and what are their expectations? [...] I was surprised and pleased to see in the very first survey that the number one reason why students choose a business school education was that they wanted to make a difference in the world. 83% of respondents either agreed or strongly agreed with making a difference as a reason for entering business school. The "make a difference" response even beat out "I want to make a lot of money" (76%). Now we have something to work with—students who want to learn the skills and knowledge that will help them change our world. Wow."