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AREA: A Research and Decision-Making Roadmap

Cheryl Strauss Einhorn

June 14, 2017

"In developing AREA, I realized that the process does much more than provide a research and decision-making roadmap, it makes your work work for you. It heightens your awareness of the motivations and incentives of others. It helps you to avoid bias in your work and to engage with people and problems more mindfully. For while decision making is about ideas, ideas aren't enough; there is an important gap between having ideas and making good decisions about what to do with those ideas."

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