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Breakthrough Technologies Don't Create Transformative Growth. Breakthrough Business Models Do.

Mark W. Johnson

July 11, 2018

"Adding digital capability to a product or to an entire business may improve it and make it more profitable, but technology alone is not enough to propel the kind of sustained growth that can transform your whole enterprise. The business model that goes with that technology is absolutely key to its success or failure. This was true when Amazon sold its first book online in 1995, when Netflix shipped its first DVD in 1998, and when Apple launched its revolutionary iPod in 2001. It was true in 2011, when Uber dispatched its first car, and it is even more true today. But it is still not widely understood."

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