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The Art of Influencer Bartering

Brittany Hennessy

August 08, 2018

"It may seem like everyone has a blog, or a social channel they want you to follow, and that's because it's true. It has never been easier to turn your expertise into a revenue stream and becoming an influencer will help you do just that. Let's start with the most important questions: What exactly are influencers and why are they important? In general, an influencer is someone who has influence. I know, I know, it isn't very helpful to define a word by using the same word, but sometimes things really are that simple. Word-of-mouth marketing is nothing new and it's probably the driving force behind most of your consumer habits, whether that's buying a product, binge-watching a show, or downloading an app. But in today's digital world, the word 'influencer' is most commonly ascribed to someone who has clout through her digital channels, or as some like to call it, 'social currency.' Whether she has a lot of followers or really high engagement, when she speaks, her audience listens, they act, and—most importantly to brands—they buy."

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