"It's time we told the truth about entrepreneurship. A lot depends on it. Over $530 billion, yes billion, is spent on launching startups every year. Most of that money comes directly out of the entrepreneurs' pockets, or from the equity in their houses, or from debt. Much of it also comes from gifts, loans, or investments from friends and family. Only 10 to 20% of this money, depending upon the year and the state of frenzy in venture investing, comes from complete strangers and professional investors. Most of this money is wasted by ill-prepared entrepreneurs who have virtually no chance of success. And it will continue to be wasted, along with the time and effort that many hard working people put into these doomed enterprises, unless we can introduce them early on to the truth about what it takes to create and sustain a new business."